There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.
You can get excellent results with just onsite optimisation on its own but the effects tend to be unstable and not effective continuing. To get top results you will need to do a lot off offsite optimisation as well.
Top onsite SEO tip: change the page title
Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a browser on the left hand side. Visitors to your internet site will not ordinarily take much notice of your page title because it is not rendered on your page. However, search engines take a lot of notice of the page title.
If you have never seen what a <title?</title? tag looks like within an HTML page then simple open up the page source and take a look at the top of the page. To view the page souce, the simplest way is to right click on the page and select view source.
You will find the page title within the <title?</title? tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title?This is my page title</title?.
Search engines are very focused on page titles because it is like the title of a book - it tells you what is inside. By paying close attention to the page title you can move your ranking up considerably. The other day we could not get a client to rank for a specific keyword - we had missed adding this into the title (we are ranking clients for many keywords) and then the following day after we got the page reindexed by Google they moved from the second page to the first.
The magic is to make the page title 100% of your keyword or as close to that as manageable. The more extra words, other than your keyword(s), that you have, will dilute the effectiveness. Focus is everything in the world of SEO.
For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Alternatively simply use: <title?Earth Worms</title?.
If you have multiple keywords only use two or 3 maximum or again the focus is reduced. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? - never use filler words like 'in' and 'the'.
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