Tag: SEO services Singapore

One Seo Tip

There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.

You can get excellent results with just onsite optimisation on its own but the effects tend to be unstable and not effective continuing. To get top results you will need to do a lot off offsite optimisation as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a browser on the left hand side. Visitors to your internet site will not ordinarily take much notice of your page title because it is not rendered on your page. However, search engines take a lot of notice of the page title.

If you have never seen what a <title?</title? tag looks like within an HTML page then simple open up the page source and take a look at the top of the page. To view the page souce, the simplest way is to right click on the page and select view source.

You will find the page title within the <title?</title? tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title?This is my page title</title?.

Search engines are very focused on page titles because it is like the title of a book - it tells you what is inside. By paying close attention to the page title you can move your ranking up considerably. The other day we could not get a client to rank for a specific keyword - we had missed adding this into the title (we are ranking clients for many keywords) and then the following day after we got the page reindexed by Google they moved from the second page to the first.

The magic is to make the page title 100% of your keyword or as close to that as manageable. The more extra words, other than your keyword(s), that you have, will dilute the effectiveness. Focus is everything in the world of SEO.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Alternatively simply use: <title?Earth Worms</title?.

If you have multiple keywords only use two or 3 maximum or again the focus is reduced. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? - never use filler words like 'in' and 'the'.

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Forget About All But The Description Meta Tag

There is only one meta tag that most search engines use - the description tag. It is not ordinarily used for SEO ranking purposes, but it is usually used (including by Google) as the text on the search results listing.

The content of the description tag is used more often than not by Google when it shows the results pages for a keyword. It uses only the first 156 characters though so make sure if you are using it to check the length of the text. If you do not check the length your text will be truncated and it will look funny.

To check the length of a piece of text just paste it into a word document and then select the text and then double click the word count box at the bottom of the screen on the status bar.

The meta tags should appear in the head section of the page between the head tags.

Google is a little scallywag when it comes to using or not using the meta description tag. When it does use it you can have full control of what is displayed to possible visitors but it will often switch what it uses at will with sometimes it just picking up a piece of text from your page.

If you want to control what Google shows then the very first 156 characters of text on a page should be highly controlled because if it does not use the description tag it will use this text.

If you have a flash site or just use images with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it didn't choose to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully chosen characters (including spaces).

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Basics Of SEO

Any query of a popular word in a search engine would yield a large number of results. In such a scenario, how a website manages to feature among the top results of a search for a specific keyword is known as Search Engine Optimization or SEO. The reason for the growing popularity of SEO in last few years is that the appearance of the website in top search results aids in getting more visitors to it, which very often converts into more business.

There are two kinds of seo - white hat and black hat. The methods applied in black hat SEO to push the website in the top results are not seen as ethical. On the other hand, white hat seo works within the guidelines laid down by the search engines and concentrates on using widely accepted strategies.

To connect a specific web page to a particular keyword, the search engines in the past utilised the Meta data of the page that has been included in the code of that page. However, key search engines now utilise intricate algorithms to show the results that are filtered on the basis of over 200 distinct factors.

SEO consultants continuously try to guess the importance of different factors that play a role in the search algorithms and stay abreast with the advancements that search engines make. This knowledge helps them improve upon the SEO strategies for their customers so that they stay competitive for selected keywords. Some time back, when the search engines relied upon Meta data and the text on the page, this process required taking care of the Meta tags and ensuring a reasonable density with which a keyword existed on the page.

Although these aspects are still quite significant, search engines now give a lot more weight to the popularity of a web page. The popularity of a particular web page is determined by the number of other pages linking to it. It is more like a democratic process as each link to the web page can be seen as a vote. Therefore, SEO nowadays needs strategic work outside the site such as distributing free content in exchange of links to the website and establishing a presence on blogs and other interactive mediums online.

The most important thing to keep in mind about SEO is that it is not static. SEO techniques are always trying to adapt to the changes occurring in the field of online search. That is the reason why it is so important to hire an experienced SEO consultant to assist you.

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Advantages Of Using SEO

seo or Search Engine Optimization is a very effective way of promoting a website, which is made use of by many businesses to enhance the sales of their goods or services through the internet. This technique has a lot of benefits and its awareness would help you run a successful online business. Any expert SEO consultant will assert its advantages and effectiveness.

In SEO, experts use different onsite and offsite strategies to ensure higher positions of your website in search results for specific keywords. As a large number of people use search engines to find out the required information from the internet, SEO plays a crucial role and is an efficient online promotion technique.

Traditional promotional techniques have a limited reach, whereas large-scale promotion needs investment that small or mid-sized firms cannot think of making. However, with a search engine optimized website, it is possible to sell your goods and services through the internet to customers in any corner of the world.

SEO enables you to successfully go for low budget promotion contrary to conventional advertising where the average cost to acquire each customer is quite high. Moreover, in this method, the use of company websites as online stores that allow both promotion and selling is encouraged, which means you are spared the effort and responsibility of putting up an expensive offline retail outlet to exhibit and sell your products.

It has also been found that seo has a higher conversion rate with the consumers for many kinds of businesses than most other methods. This is because SEO ropes in all those potential customers whose search is through keywords relevant to your offerings, which means that your products or services might already be appealing to such customers. In addition, this method does not use flashy promotions or gimmicks to draw attention, which renders it more reliable to prospective customers and that in turn helps generate higher sales for your products or services.

Another benefit of using SEO methods is that you will be able to find out which keywords are most popular among the potential customers. This will give you a good idea about what prospective customers want, and will help you to promote your offering accordingly or change your SEO methods to adapt to the needs.

To have your website flooded with visitors through SEO needs proficiency that comes with experience in this domain; but, there are a lot of SEO services providers to take care of that. If you choose a good SEO consultant, you can be quite sure that your company's online strategy will be a success.

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