What is SMS Text Message

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The growth of this phenomenon continues to be so exponential that any statistics that are cited become obsolete by the time the ink is dry. Americans spent $42.8 million dollars on mobile devices in 2010, & that figure is expected to increase to $1.8 billion by 2015. Not only do they talk & text with them, but they take photographs, play music & games, surf the net, shop, navigate, & update our online social networks. Cell rings have arguably become the most indispensible gizmo in our lives.
The cell phone, along with its latest reincarnation the smartphone, is the most widely used communication gizmo in the world today. With new technologies expanding its onboard capabilities continuously, there is clearly no slowdown in sight for its global domination.
In this reality they have naturally also become the point of interest of worldwide promotion trends, with advertisers in all industries looking to harness the power of mobile communication. The most basic kind of mobile promotion is SMS Text Message Promotion. With 200 trillion text messages being sent every day in America, this type of promotion is not innovative, it is basically learning to speak the language of our new culture.
SMS Text Message Marketing offers numerous fascinating benefits for your business:
one. Direct communication for your message
Not only that, but it is an instant kind of communication. Potentially a message travels from sender to receiver in a moment of time. Studies have shown that the massive majority of SMS messages are read within minutes of having been sent. Imagine what this means for truly "time-sensitive" offers; there is no longer any waiting for anyone to return near their mailbox, phone or tethered computer.
Text messaging lets you bypass all kinds of traditional obstacles and get your words right to the personal attention of your target audience. The new reality is that the mobile phone is now always present, and always on. So they are speaking about truly "wherever they are" marketing.
two. High deliverability rates
Text messages have much higher success rates in terms of passing spam blockers, and then actually being opened and read, than traditional electronic mail marketing. This is achieved with no higher cost to the sender.
of the great advances that electronic mail brought to marketing was unprecedented capacity for tracking effect and response. No longer did advertisers must wait until the point of sale to assess the impact of their message on their audience. If a person opened an electronic mail, clicked a link, returned for a second look -- all this knowledge was reported back. SMS Text Message Marketing offers all these same features.
three. Unprecedented opportunities to capitalize on impulse purchasing
Think about this scenario. When your subscriber is sat at a more traditional PC workstation news in their home or office they have countless things to occupy their attention other than your message: the half done tasks lying on their table, relatives activities, the TV in the next room, the doorbell, and on it goes. Now think about this same person sat in the waiting room of the dentist's office. None of these other voices are at hand, but their mobile phone goes with them. It beeps. Your text message comes as a welcome mate to distract them in their boredom, and with nothing else to do they look in to your offer. With the rise of mobile payments, their response action can happen right there on the spot.
For all of the reasons they have discussed, SMS text message marketing provides you as a business owner with an invaluable tool. The future clearly is mobile, and businesses that ignore the trend will be at a great competitive disadvantage.

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